Ancient vineyards, humble traditions and wisdom in the winemaking. The Giuseppe Roagna cellar is situated in the heart of Roero. It is still family run today and produces wine from its own estate grapes in the Roero, Langhe and Alba regions. The tasting area is a beautifully reconstructed farm house that lies in the center of Prirocca. The family believes that ancient vineyards, humble traditions with lots of care, wisdom, and experience in the winemaking process are the key to obtain a world class wine. Each bottle preserves the history, terroir and personality of the place and people who made it.